API Product Management People, Price, and Product – In That Order
When designing a new commercial API offering, People come first, Price comes second, and the Product third, and when approached this way it can inform your decisions for business support systems needed to support a self-service developer offering with variable pricing, unified currency, unified contracting, and unified billing.
This talk will share vital lessons learned from Pitney Bowes, a global technology company processing billions of transactions a day, both digital & physical, across the borderless world of commerce. You will learn about their implementation and gain valuable insight into defining target personas, pricing APIs, and designing business systems support infrastructure needed to scale and introduce new APIs rapidly.
Jon Spinney is Director of Product Management at Pitney Bowes Software. Jon brings approximately 20 years of industry experience in enterprise software, location intelligence, and mobility in Product Management, Marketing, Business Development, and Operations roles.
Prior to Pitney Bowes, Jon worked on advanced mobility strategy at AT&T, with focus on new SaaS and API offerings. Prior to AT&T, Jon worked on a variety of API and SDK offerings and Developer Programs at Location Labs, Sonim Technologies, Openwave, Esri, and SignalSoft. Jon holds a M.S. in Geographic Information Science from the University of London and a B.A. in Anthropology from St. Vincent College.