Phil Leggetter

Head of Developer Relations, Nexmo


An Introduction to the AAARRRP Developer Relations Strategy Framework and How You Can Use It
Session talk

Many companies are considering building a developer relations programme. But deciding how you go about building that programme can be difficult. What are the goals of the programme, how do they align with the company goals, what activities should the new Developer Relations team undertake, how do those activities help other departments within the company and how should the success of the team be measured? In this talk I''ll introduce the AAARRRP Developer Relations Strategy Framework and talk through a practical example of how it''s been applied when building a DevRel strategy at Nexmo. More details on the AAARRRP framework can be found here.

Speaker Bio

Real-Time Communications Technology Advocate, Author, Blogger and Speaker. Empathy and Developer Experience.