Using APIs to create your own all-day breakfast
In Quarter 3 2015 McDonalds made a significant change, after years of requests it made its Breakfast menu available all day. This talks about how using APIs allows companies to innovate on already market tested products and allow them move it into an entirely new market segments to drive innovation and growth.
The talk will highlight the business logic of why McDonalds approach and some of the pitfalls to this model. We will then apply this business logic to APIs giving a model for companies to follow. This talk fits with the Strategic nature APIs have now within the organisations, it would also allow me to use Egg McMuffin multiple times in a talk on APIs.
Richard is an experienced Technology Product Manager specialising in delivery of APIs.